PRE-SHOW SEMINAR (Designed for Promotional Product Professionals & End-Buyers)
DATE September 12, 2017
LOCATION The Hotel at The University of Maryland College Park, MD
TIME 9- 10 AM
TOPIC: The Power of Promotional Products to Break Through Advertising Clutter
Join an engaging conversation with Promotional Products Association International (PPAI), President and CEO, Paul Bellantone, CAE, as he discusses and demonstrates the effectiveness of promotional products as an advertising medium before the CPPA Fall EXPO.
Resonating with today's consumers, marketers and media buyers demands engagement on a variety of levels via multiple channels. While new strategies and tactics continue to emerge, promotional products continue to withstand the test of time as the preferred media to break through the clutter.
Promotional marketing serves an integral role in the overall marketing communications plan as both a cost effective and results-based way to create a tangible and lasting impression in the hearts, minds and hands of recipients—which, ultimately, boosts awareness, brand loyalty, sales and profits.
This session will not only demonstrate how advertisers and marketers can look to promotional products to deliver the highest rate of reach, recall and return on investment in the advertising industry but it will also highlight the vital role promotional consultants play in the commitment to grow and protect their customers’ brands.