Don't miss this month's Tuesday Learning Lab designed to
increase your network and enhance your professional growth

Outcome Selling, Not Product Selling

January 7, 2025
12:30 pm
Featured Speaker: Bruce Felber, MAS, The Image Group

How to get the "big picture" by focusing on overall client outcomes rather than individual product (commodity or transactional) sales.  

The session will focus on these disciplines:

• Probing to Determine Your Customer's Needs
• Asking the Right Questions 
• Offering a Campaign or Continuity Program to Deliver the Outcome
• Building a Program or Campaign
• Price, Bidding & Competition 
• Billing for Your Time
• Protecting Your Ideas
• Why discover more about Customer Needs?
• Why understand the concept of Outcome Selling vs. Product Selling?
• Understand the Outcome = Understand the Campaign
• Talk to the “economic buyer” or decision maker

Don't miss this month's Wild Wednesday Webinar designed to
increase your network and enhance your professional growth

Raising Your Game: Becoming a Promotional Professional

January 29, 2025
12:30 pm
Featured Speaker: Bobby Lehew, commonsku

Virtually every major media outlet, from The New York Times to Vogue, now highlights stories celebrating merch. Why? “Merch madness” has entered a new era, where brand expression and personal identity create a bold opportunity for those who understand the cultural zeitgeist and learn to seize its power and use it effectively. As merch pros, if we prepare for this opportunity, we can reshape our selling positions and our businesses to reap extraordinary benefits now and in the future. Join Bobby Lehew as he shares examples from the world's best merch stories –from Johnnie Walker to A24 to Glossier and Apple– and learn how these brands embrace merch to cut through the noise of distraction to impact their fans who matter most. 

Learning Outcomes:

• How younger buyers now think about merch
• How the world now views merch and why that new perspective matters
• How fan-fueled engagement has radically reshaped the merch experience
• Why merch is the O of social impact marketing
• How to think bolder, better, and  bigger about the opportunities of 2025
• The #1 differentiator that will help you position your business to win

Join us for the Biggest and Best show in the region!

Are you ready to rock the promo stage? Amp up the selling season
with CPPA and your Supplier and Multi-line Rep crew, here to
crank up the volume on what's new and exciting for 2025.

Be sure to wear your favorite concert tee or channel your inner
rock legend and join the show! Explore the hottest promos,
score some epic swag, and amp up your product knowledge
for a chart-topping strategy for 2025.

JANUARY 30, 2025
BWI Airport Marriott
1743 W Nursery Road
Linthicum Heights, MD  21090

*Education: 9:00 - 10:00 am

*Exhibits Open: 10:00 am - 1:30 pm
CPPA Members: FREE
First-time attendee: FREE 
Non-members: $75

Door Prizes given away at 10 am (education attendees),
11 am and 12:30 pm!!
Must be a CPPA member and present to win