How to Sell to Every Generation of Buyer
Today there are four distinct and separate generations in the workplace. Each one requires a different approach and each one buys differently and for different reasons. To be effective, sales professionals must learn the best way to create profitable relationships and loyalty.
In this session, we will learn:
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About the Presenter:
Paul Kiewiet, MAS+ is a former chairman of PPAI, the founder of a successful distributorship, and an inductee into the PPAI Hall of Fame. He has worked with some of America's top brands such as Kellogg's, Coca-Cola, KitchenAid, Wolverine Worldwide, Borden and others. He is a frequent industry speaker, award-winning writer and serves as the Executive Director of the Michigan Promotional Professionals Association.