September 2018 Webinar: Direct Mail is Not Dead, but The Rules Have Changed

  • 09/27/2018
  • 12:30 PM - 1:30 PM
  • At Your Desk!

Get Educated and Get Certified with CPPA!

Thursday, September 27, 2018
12:30 p.m.

District 1 Regional Association
Educational Webinar

View the webinar from your desk!

Direct Mail is Not Dead,
but The Rules Have Changed
Presenter: Brad Bartlett, OPTIgraphics

Electronic E-Blasts are falling out of favor, and Direct Mail is back, but the Rules have Changed

  1.  You cannot simply send someone a paper postcard and expect results.
  2.  Don’t spend all your budget on the mailing list, save some for execution of the message.
  3.  Your message needs to cut thru the clutter and give the targeted audience a memory that will last  
  4.  Technology on print has grown by leaps and bounds, are you up to speed on the all the changes
  5.  You need to make your print technology match your message to make a memorable experience.

This is for distributors and Multi Line reps that need to make a favorable presentation to their new and existing clients that you Direct Mail as a vehicle for reaching their target audience. 

You can be a first time show person new to the industry, or an experience PRO, the rules have changed and this seminar answers the questions to what is new in direct mail.    This presentation has lots of interaction with Video’s and interactive samples for all attendee’s.    It was the highest rated presentation at the USPS show in the Spring with 100% favorable comments.   

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