Get Educated and Get Certified with CPPA!

Thursday, November 29, 2018
8:30 a.m.

District 1 Regional Association
Educational Webinar

View the webinar from your desk!

How to Create Email Content That Drives New Business
Presenter: Cathy Can-Blank, CC Marketing Communications

Stats show for every $100 you sink into email marketing, you can expect an average of $4,425 back. While many factors impact the success of an email marketing program, content plays a critical role. But many marketers are unsure of what constitutes compelling content. Should it be educational? Personal? Focus on solving problems? Humorous? Packed with special offers? If you want to keep customers engaged and entice prospects to take the next step, the content in your email program must go beyond the typical offering of promotional merchandise at a discount.  

This session will cover:

• The importance of analyzing your audience
• What constitutes compelling, substantive content
• Establishing reasonable email program goals
• Creating vs. curating content
• The value of editorial planning
• Tracking results

Properly developed and executed, email programs deliver a high return on investment. This session will show you how a content-based email program will generate opportunities to develop new business. If you are considering an email program, or your existing program isn’t effective, don’t miss this session! You’ll walk away equipped with ideas you can easily and quickly put into action.