It's Personal: The Brand,
The Consumer and Employee Recognition
Today's successful organizations are those that create or deepen personal relationships between the brand and the consumer. Many elements contribute to this relationship, overtaking the direct measure of product performance.
Creating "brand ambassadors" throughout the organization is more critical than ever. Highly coveted customer loyalty relies on a newly defined relationship. Learn all about Recognition and Engagement from Jay Donlin and how to make it a profitable addition to your offerings.
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About the Presenter:
Jay Donlin is former executive vice president of sales and marketing of Top 40 Distributor, Newton Manufacturing out of Newton, IA. Prior to joining Newton in 2009, Donlin served as senior vp of sales and marketing for Ohio based corporate recognition award provider; Visions/Awardcraft.
Jay is the immediate past president of the Recognition Council; a strategic industry group of the Incentive Marketing Association and past president of the Promotional Products Association of Chicago. Currently, Mr. Donlin provides business development for RecognitionWorx; A symbolic award company out of St. Paul, MN.
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