EXCELLENCE IN PROMOTION CAMPAIGNS

ELIGIBILITY & DEADLINES

  • Competition is open to CPPA member distributors, suppliers and multi-line reps
  • Promotional products campaigns/programs must be developed and conducted between November 1st, 2023 and October 31st, 2024.
  • Entry must be a single program utilizing at least one, or more imprinted promotional products either exclusively, or in conjunction with other media. Please note: A program is not a collection of promotional products with the same imprint unless they are part of a strategic campaign.
  • Program must have a clearly defined objective, definable execution and reportable results.
  • Program write up should include the budget established by the client or CPPA member.
  • Program must have measurable results that directly relate to the stated objective of the program.
  • Program must have a client/sponsor letter to attest to the results of the program
  • Deadline For Program Entries: November 1, 2024

CATEGORIES

  Client Programs:

  • Business-to-Business Programs: Includes programs to introduce products, services, or facilities, or to generate leads, sales appointments, attendance with a specific target audience, or a general businesses marketing campaign to businesses, not individuals. 
  • Consumer Programs: Programs to improve sales, or introduce products, programs, or services specifically to consumers. The type of activity should be measurable, but does not need to be revenue-specific and should include a quantifiable audience, or element of participation.
  • Promotional Programs Developed as a Result of a Distributor/Supplier Collaboration: Programs must be a result of an idea/concept for the creation of a new, or unique product to meet the direct need of the client. Both distributor and supplier will receive recognition during the CPPA Peake Awards.
  • Employee Incentive Programs: A program designed to change behavior, generate involvement, incent achievement of goals, or desired behavior with a specific award, or incentive for achievement of the defined goal by the defined employee audience. 
  • Internal Communication Programs: Programs to employees, volunteers, or members promoting, or communicating information without incentive. The focus is messaging, or drawing attention for new programs, special events, goals, behavior, morale, or involvement. Key element is “without incentive” to an affiliated audience such as employees of a company, or members of an organization. 

  Marketing Programs:

  • Educational Programs: Programs to promote attendance, or participation in an educational event, seminar, or training program that facilitate instruction and specific learning outcomes; event can be live, or online.
  • Sales Incentive Programs: Programs with targeted audience of employee sales staff, external sales force, dealers, franchisees and retailers for the purpose of growing prospect, or customer base and increasing sales, or distribution, launching new product, or general visibility. 
  • Tradeshow/Exhibit Traffic Programs: Programs designed to increase attendance, or participation at/in special events that do not include an educational focus and that are held live, or online. 
  • Health/Wellness Programs: Campaigns with messaging specific to a communication, launch, invitation, etc. and information, programs and services specific to health and wellness activities. Target audience is open. 
  • Goodwill Programs: Programs that include a goal to improve company image, to enhance customer perception, or raise awareness with a focus on communication of services, or programs without specific incentive. 

  Technology Programs:

  • Applications/Website/Online Tools 
  • Social Media Presence/Content
  • Virtual Meeting Content/Best in Class

  Diversity, Environmental and Social Compliance:

  • Diversity and Social Responsibility Programs: Campaigns designed to communicate development, involvement and commitment of an organization, company, government, or individual to enhance sensitivity, knowledge and understanding of an ethical, ideological and voluntary social obligation and accountability for the overall impact of the various ethnicities and cultures within a company or social environment
  • Activism/Political/Legislative Programs: Programs designed to stimulate awareness, participation, or donations related to elections, awareness campaigns, petitioning, political action committees, or lobbying activities in city, county, township, school district, or state, or national political arenas.
  • Recycling/Green Programs: Campaigns designed specific to renewable, or recycled activities, events, or product and services. Target audience is open. 
  • Not-For-Profit Programs: Programs designed to increase participation for not-for-profit groups/organizations, programs, or activities specific to volunteer, or employee recruitment, fundraising, or donation/donor programs. 
  • International Programs: Programs and campaigns that creatively demonstrate the use of promotional products across multicultural audiences. Write up must include description of audience and any special considerations that were required—i.e., unique customs, or traditions to be included, or omitted.

NOTE:  Letters from the client are required for each program.  Supplier letters must confirm the product specifications and its uniqueness. 

SUBMISSION REQUIREMENTS AND INSTRUCTIONS

  • Complete an online entry form for each campaign
  • You may enter as many campaigns as you wish, but each entry must be submitted separately.
  • Select the category that best defines the program, or audience. If necessary, judges will move entries at their discretion to a more appropriate category without penalty and notify you if it is moved.
  • Complete the online entry form here All entries must be submitted via online entry form with all entry materials received no later than November 1, 2024.  Don't forget to reference the campaign name or client
  • Print the online confirmation page to include with completed program write up and photos.
  • Provide a written description of campaign. Please provide thorough and concise answers to key questions. 
  • If you would like a sample of previous entries, please email Tiffany@cppa.biz.
  • Description must NOT contain the individual submitter’s name, or company name. Entrant identification is NOT permitted in any form.
  • Client letters should NOT contain the individual submitter’s name, or company name.
  • At least one digital photo of each imprinted promotional product(s) should be submitted with completed write up and client letter. Points will be deducted if digital photos are not submitted. Photos should be in perfect condition accentuating the best view of the campaign and must not be modified in any way for the entry presentation. Copies of letters, electronic communications, screenshots and other supporting collateral should be included at time of submission.
  • Shipping: Please bundle all copies of letters, screenshots, electronic communications, support materials and digital photos in one email. Piecemeal emails will not be accepted.

Email Supporting Materials by November 1, 2024 to:

 Email: Tiffany Kanak at Tiffany@cppa.biz
 Subject Line: Peake Awards Promotions in Excellence Submission

Once received, photos and collateral material become the property of CPPA and will not be returned


JUDGING AND SCORING

  • Campaigns will be evaluated and winners determined by an independent panel of industry professionals outside of the CPPA membership.
  • In order to guarantee impartial judging, your company name must NOT appear on the description pages, or any other accompanying labels, or stationery.
  • All submitted entries are judged individually based on how well they deliver the required elements. Points will be deducted if client letter is not received; only exception is self-promotion category. Member companies do not compete against each other, but earn points solely on the merit of their own entry.

SCORING
A minimum number of points are required in order to obtain an award

  • 25-29 POINTS BRONZE
  • 30-34 POINTS SILVER
  • 35-40 POINTS GOLD


POINT BREAKDOWN
Planning to concept: 1–10 points
Organized fact finding; establishment of clearly defined objective, budget, audience and timing.

Effectiveness of execution: 1–10 points
Thorough copy and theme development with organized campaign that is strategic in messaging, delivery method, timing, continuity and branding elements.

Appropriateness and creativity of product: 1–10 points
The appropriate and creative application of product and messaging selected and delivered in a creative way for the intended audience.

Results: 1–10 points
Reported results are confirmed in the client letter and should include as many specific and measurable criteria available. Performance and results must be tied to the original stated objective. Additional benefits or positive results should be included and will be considered.  

ADDITIONAL INFORMATION
Questions?
Contact Tiffany Kanak at 410-562-0609 

CPPA may want to publicize submitted campaigns for the purpose of promoting the promotional products industry. The entrant should indicate sensitive information not for public disclosure at the time the entry is submitted.

Winners will be announced at the Holiday Party/Peake Awards celebration on December 7, 2023.

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